The Association of Wine Educators web site tells us that 'The members of AWE are people who know their onions when it comes to wine. But they are so much more than mere fonts of knowledge: they are professionals at imparting that knowledge and experts at inspiring, enthusing and encouraging the wine-drinking consumer to buy other than by price alone.
Through educating and entertaining they engage their audiences in the pleasure of wine to the ongoing benefit of buyer and seller alike'
What can I add? Proud to be a member.